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 * Why International Retailing?**

In today’s globally connected markets the need for understanding cultures and systems of other countries is critical in business. This is especially true in the highly competitive retailing industry. As western retail markets saturate, retailers are looking to emerging markets to maintain sales and profit growth. The number of unsuccessful cases of U.S. firms entering other markets continues to be large. To be competitive in this international expansion of the retailing industry, one must learn to recognize and respond appropriately to diverse perspectives and cultural differences across borders.

//Retailing in the 21st Century: Current and Future Trends// By Manfred Krafft, Murali K. Mantrala


 * Resources on International Retailing**

Coca-Cola Retailing Research Council, //Retailing in Emergent Markets: Strategic Foundations & Best Practices// (Research project examining 6 international market cases) [|http://www.wpp.com/NR/rdonlyres/A6B7F233-9670-420E-A509-6E3E32E82F47/0/CCRRC_Retailing_in_Emergent_Markets_sep10.pdf]

Deloitte Report, //Leaving Home: Global Powers of Retailing 2011// [|http://www.deloitte.com/assets/Dcom-Global/Local%20Assets/Documents/Consumer%20Business/dtt_globalpowerofretailing2011.pdf]

Harvard Case:
= = =BRICS-Emerging Markets=

Beyond Brics: Financial Times blog [|http://blogs.ft.com/beyond-brics/#axzz1flTQOJbU] = = [|newe|08-26-11|new_on_the_economist]

=Brazil Outshines Other BRIC Economies= []