China


 * Why China?**

One of emerging BRIC markets (Brazil, Russia, India, China) Second largest economy in the world One of top three retail markets in the world Population over a billion Continued growth in consumer spending Easier credit conditions Increase in middle class consumers Expanded awareness of global brands

[] 8 topic areas: 1) Background (e.g., China’s commercial history, regional differences, tier system, retail industry structure and format, government regulations); 2) Chinese Culture and Shopping Behaviors; 3) Retail Market Entry Strategy; 4) Retail Marketing Management; 5) Locations; 6) Retail Supply Chain Management; 7) Ethical Issues; and 8 ) retail human resource management.

Stereotypes (Kelm clips) []

=// When we are the foreigners- //=

// What Chinese think about working with Americans //
Authored by Orlando R. Kelm, John N. Doggett, Haiping Tang [] China: A Cultural Immersion [|http://cero11.cise.ufl.edu/~webmaster/Learning_Modules/CHN_main/content/index.html] TED TALKS: Martin Jacques presentation- “The Rise of China” []

TED TALKS: East vs, west: Myths that mystify []

“Chinese Consumer Report 2010” []

http://www.bloomberg.com/news/2011-08-30/mandarin-chinese-most-useful-business-language-after-english-1-.html

//**http://maosuit.com/insights/buy-or-die-the-future-of-chinese-department-stores/**//

http://translatorscafe.com/cafe/article81.htm

Analyzing English Brand Names for Chinese Market.
[] Chinese advertising

http://www.sdao.dk/business_chinese_economy.htm Denmark China site

Consumer goods
The mystery of the Chinese consumer =In the first of a two-part series on Asian consumers, we ask what makes the Middle Kingdom’s shoppers tick=

http://www.economist.com/realarticleid.cfm?redirect_id=18928514

=China, Driver of World Economy, May Be Slowing=

http://www.nytimes.com/2011/09/24/business/global/chinas-economic-engine-shows-signs-of-slowing.html?pagewanted=2&_r=1&partner=rss&emc=rss